Custom itineraries, luxury hotel perks, insider rates, and on-trip support — built by a real travel advisor, not an algorithm. And the planning is free.
30 years inside corporate travel — UPS, The Nature Conservancy, Coca-Cola, Tyler Perry Studios. Now planning your trip the way the executives I used to fly got planned for.
I’m Lisa Roehrs — a verified Fora Travel advisor who plans real trips for real clients alongside writing about travel here.
Through Fora I have access to the same partner programmes the world’s best agencies use — and the perks they unlock are the ones you can’t book direct.
Also planning team retreats for distributed companies →
I’m a Fora Travel advisor — which means I plan trips for clients alongside writing about travel here. Same eye for detail. Same honest take. With the perks of a real travel agency.
Fora gives me access to the same partner programs the world’s best agencies use — Virtuoso, Four Seasons Preferred Partner, Belmond Bellini Club, Hyatt Privé, Marriott STARS, and dozens more. That means complimentary upgrades when available, hotel credit toward food and spa, daily breakfast, early check-in, and amenities you can’t book directly. Same hotel, better stay.
If your next trip deserves a planner who’s actually been there — and you’d rather spend your evenings on something other than spreadsheets — this is what I do.
Fora’s commissions are paid by hotels and suppliers — not by you. The advisor service is included. The perks are a bonus.
See my advisor profile on Fora →
Not every trip needs a travel advisor. Most don’t. Here’s how I think about when it’s worth working with me.
Access to luxury and boutique-hotel partner programs that aren’t available when you book direct or through OTAs. Same hotel, better stay.
Complimentary room upgrades on arrival, when available — often a category or two above what you booked.
Daily breakfast for two at most participating hotels, included with your stay.
$100–$200 in resort or spa credit at qualifying properties — toward food, drinks, treatments, or extras.
Early check-in and late check-out when available — a small luxury that changes the trip.
Welcome gift on arrival — varies by hotel, but always more than the standard fruit plate.
A real human (me) to call if anything goes sideways mid-trip. Cancellations, gate changes, restaurant emergencies.
I plan all kinds of trips, but these are the ones where the Fora perks and my planning style add the most value.
Italy, France, Greece, Spain, Portugal — the trips you've waited for.
All-inclusive resorts, boutique escapes, and adults-only stays.
Significant birthdays, anniversaries, reunion weekends.
Once-in-a-lifetime trips where the details matter most.
The "now what?" trip after the kids leave. Wellness, slow travel, and finally yours.
Safe, social, well-paced trips for travelers going at their own pace.
No mystery, no upsell. Here’s exactly what working together looks like.
30 minutes by Zoom or phone. We talk through where you want to go, what kind of trip you want, dates, budget, and dealbreakers.
Within a few days, you'll get hotel options, suggested itinerary, and the partner perks I can secure at each property — all in one document.
Once you choose, I handle the bookings, confirm the perks, and put together a pre-trip packet with reservations, recommendations, and what to know before you go.
If anything changes mid-trip — a delay, a swap, a question — text or email and I'm on it. Real human, real support, no chatbot.
The travel, hiring, and retreat tools I recommend for distributed companies — and why. Chosen by someone who spent 30 years on the corporate buyer’s side of the table, not by a press release.
Before Trip Happens, I bought and managed corporate travel for three decades — every executive move on UPS’s global account, eight years running The Nature Conservancy’s worldwide meetings and events, engagements with Coca-Cola and Tyler Perry Studios, and large-group bookings for MrBeast’s TV show. From boardrooms to creator productions: I’ve signed the contracts, lived with the rollouts, and cleaned up after the tools that didn’t deliver. Now I put that judgment to work for founders and People Ops leads at distributed companies — I tell you which tools I’d sign off on today, and what the demos won’t mention.
Tell me how your team travels, hires, and meets I’ll tell you what I’d keep, what I’d replace, and what I’d never sign. No charge, no obligation. If I recommend a tool I partner with, I’ll say so out loud and in writing. That’s the deal.
Fill out the Stack Check form — two minutes, no call required to get started — or message me on LinkedIn.
Your current tools, team size, travel cadence, and what’s hurting. I ask the questions a buyer asks.
A short written rundown: what fits, what doesn’t, and links to anything I recommend — partner relationships disclosed, every time.
Most of the time, nothing. Fora's commissions are paid by hotels and travel suppliers — not by you. For most trips, you pay the same rate you'd find online, but you get the partner perks on top. For especially complex custom itineraries, a small planning fee may apply, but I'll always quote it upfront before any work begins.
Honestly, rarely. Hotels offer Fora and Virtuoso the same published rates you'd see anywhere else — but with added perks (upgrades, breakfast, credit) that you can't get by booking direct or through Expedia/Booking. Same hotel. Same price. Better stay.
Even better — that's the easy version. Send me the dates and the destination and I'll come back with hotel options, perks, and itinerary recommendations within a few days.
Yes — for international business and first class through partner programs that include perks. For domestic economy flights, you'll usually get the best deal booking directly with the airline, and I'll point you to the right tools to do that.
I always recommend it for international trips. I can suggest providers I've personally used (Allianz, Insured Nomads) and walk you through what to look for.
Text or email me. That's the whole reason to work with an advisor instead of booking yourself. Trip Happens, but I'm in your corner when it does.
I work with clients worldwide — your trip can be anywhere. The intake call is by Zoom or phone, and the booking process is fully remote.
